RECRUIT DEALER/DISTRIBUTORS
TO SELL FOR YOU
Everyone dreams of owning a super money-making business where other people do all the work, and their only duties involve the approval of sales and bank deposit slips. It's the only way to go as a business owner.
The problem is, however, not too many people seem to know how to "put together" such a business. What you're really talking about is an operation where you supply the product and other people do the selling - A prime source with a dealer or distributor network.
Assuming that you have the product, you'll also need a sales kit and plenty of impressive, eye-catching promotional materials. If you don't supply or offer to supply materials with which your sales force can sell the product, you'll have a hard time enlisting people to sell for you, and you probably won't set any sales records relative to your product either.
Let's assume that you've just written a book - HOW TO MAKE $100,000 PER YEAR AT HOME, WITH YOUR TYPEWRITER... Okay, in order to sell this book, you've got to get the word out to the people that you have such a book available. Advertising on your own is going to cost you money, and unless you've got a good
understanding of the advertising business, you may never reach your full sales potential - besides, the time and effort expended in finding the "right" place to advertise, the placing of your ads, monitoring your returns, and the frustrations of dealing with curiosity seekers, will quickly wear you out. Such is not the way you envisioned your life when you got the idea to write the book, get rich and enjoy a life of leisure.
So, just as soon as you've got your book written - the book is your product - get some "bids" out to the advertising agencies in you. Area, the free-lancers, and the advertising department at your local colleges. What you want these people to do is make up an advertising circular promoting and selling your book. Now then, in a different - maybe smaller - type, and kind of like as an afterthought - at the bottom of this circular, you include the phrase: Dealer Inquiries Invited...
Look over all the submitted circulars and choose the one(s) you consider the best. Then have a supply of these printed up at your local print shop, obtain a mailing list of opportunity seekers, and get them in the mail.
Just as soon as you've dropped these first circulars in the mail, start writing your dealer/distributor letter. This should be simply an explanation describing how you will dropship orders for their customers, allowing them a certain commission on each sale and, the price per copy you'll sell your book to them in wholesale quantity lots. At the same time, this letter should include a copy of your advertising circular, and an explanation,
reassuring these dealers that they can reproduce this circular with their name/address in place of yours on the order coupon. You might even include a brief note that you will preprint these circulars with the dealer's name/address and ship them to him for a wholesale printing price. All of this boils down to your supplying him or her with whatever is needed to promote and sell copies of your book for you. The bottom line is simply that you can only reach so many people, and sell so many books by yourself. With 1,000 people helping you - mailing out advertising circulars and running small ads in hundreds of opportunity seeker publications - your costs of running your business will be minimal while your book sales should skyrocket.
Remember though, you need an impressive, eye-catching advertising circular or mailing package for your sales force to use as their own, and you need a clear, easy-to-understand letter outlining the commissions you allow, the price of your books in
wholesale quantity lots, and the availability of advertising materials for your dealers.
The advertising circular should be dual purpose - you send it out to solicit sales of your product, and at the same time, recruit dealers who are impressed with your advertising materials and feel that they can make some money for themselves by promoting your product. Again, this needn't be much more than a simple "throw-away" line at the bottom of the circular: Dealer Inquiries Invited...
Now that you're organized thus far, the next thing is to contract to run as many small DEALERS WANTED ads in as many of the mail order publications as possible. Such an ad can be either a classified or a small, but eye-catching one inch display ad:
DEALERS WANTED! Outstanding new book. Sells like
wildfire! Everybody wants a copy! Take $10 profit on
every $15 sale! Details for SASE to:
and then with plenty of exposure in all the mail order publications over a period of six to eight months, you should have hundreds of people all over the country selling your book for you. Simple, easy, almost cut and dried, but it works!
In building my own business from scratch over the past 10 years, I've found that once you've established a basic dealer/distributor network - or a list of people selling for you - you can add hundreds of related products, and the orders just keep coming in. Give it a try and see for yourself just how easy and profitable it can be for you! and you probably won't set any sales records relative to your produ€
Tuesday, 15 July 2008
Mailing List money
BIG MONEY
FAST, RENTING MAILING LISTS
Anyone wanting or needing to build a fast source of in come should definitely consider establishing a mailing list rental business. All it takes to get started is your time, and once you're organized, you can easily parlay this business into a $100,000 a year income.
The first thing of course, is the compiling of names for your mailing list. This is done simply by noting or listing on 3 by 5 index cards the names/addresses on all your incoming mail. Arrange these cards in zip code and alphabetical order, and you're almost ready for business.
To build your list of names, simply run an advertisement in as many of the mail order publications as you can afford, offering a free list of 100 mail order buyers for a self-addressed and stamped envelope. And again, as you get these responses to your ad, list their names/addresses in your card file system, and file them alphabetically with your other cards.
Another way to build your list of names fast is to run a short classified type advertisement offering a free report on some sort of money-making idea, in exchange for a self-addressed, and stamped envelope. As you do with all of your other incoming mail, list the names/addresses on your index cards and file them with your other cards.
When you've got a thousand names in your card file, the next thing is to purchase a box of self-adhesive or peel and stick labels, and type your names/addresses onto these sheets of labels. Typing 31 sheets - 33 labels to a sheet will give you 1,023 names on 31 sheets of labels. Take the sheets of labels to your nearest photocopy shop; copy them onto plain paper masters and you're ready for business.
Meanwhile, be sure to file your plain paper masters and hold them/guard them with your life. You can send out the labels you typed on to your first customer.
Look through all the publications offering advertising space for mail order operators - clip out and study those advertisements offering mailing lists - and from these, make up or have made up for you, a similar ad.
You should be offering your lists for one-time-use at $5 per 100 names; $20 for 500 names; and $40 for 1,000 names.
Check with your paper supply sources for best wholesale prices on reams of plain paper, gummed labels, and the peel & stick kind. At the same time, explain what you're about to do with the owner or operator of your local copy shop, and arrange a deal whereby you can copy your names at reduced prices, so long as you provide your own paper.
Then, when your orders start coming in - you simply take your "master mailing list sheets" to the copy shop, copy them onto plain paper, gummed or peel 'n stick labels, and send them out to your customers. Basically, we suggest that you do all your copying once a week, package all your orders, for that week, and drop them off at the post office with just one trip.
Much of the time, you can get free advertising and at the same time pull in a lot of new names of people who are interested in mail order, by writing and submitting articles to the various mail order publications. If you arrange such a deal with a publisher, run your mailing list ad, and tag your articles with something such as: For more information or if you have a particular questions, write to me at...
It would also be a good idea to check out your own capabilities of producing and mailing out a mail order ad sheet -just a one-page flyer with 3-columns of ads on one side and a full page advertisement of some program or product you're promoting on the other side. Then, with such an ad sheet, you contact all the mail order publishers and offer to run their ad in your publication if they'll run yours in their publication.
Whenever you're adding a new name/address to your card file, always mark on that card whether or not you've received any kind of order from that person. You should also number your mailing lists - mark "01" on the cards of the first 1,000 names you type up onto masters, "02" on the next thousand and so on until you retire or sell your business.
Finally, when you've accumulated 5,000 or more names in your card file (incidentally, you can easily store your 3 x 5 cards in old number 6 envelope boxes or even shoes boxes. Whenever you're out shopping, simply ask the store manager or owners if they have any such boxes that they can give you).
Anyway, as I was saying, once you've got 5,000 names on file you can begin contacting some of the national list brokers and setting up arrangements for them to broker or rent your list for you. Usually, they get 20% of the rental fee each time they rent your list - a, small price to pay when you understand that these people can rent your list out 50 to 100 times per year. They do all the advertising and selling for you with your only responsibility being to work out arrangements to get the lists to the rental customers.rder public€
FAST, RENTING MAILING LISTS
Anyone wanting or needing to build a fast source of in come should definitely consider establishing a mailing list rental business. All it takes to get started is your time, and once you're organized, you can easily parlay this business into a $100,000 a year income.
The first thing of course, is the compiling of names for your mailing list. This is done simply by noting or listing on 3 by 5 index cards the names/addresses on all your incoming mail. Arrange these cards in zip code and alphabetical order, and you're almost ready for business.
To build your list of names, simply run an advertisement in as many of the mail order publications as you can afford, offering a free list of 100 mail order buyers for a self-addressed and stamped envelope. And again, as you get these responses to your ad, list their names/addresses in your card file system, and file them alphabetically with your other cards.
Another way to build your list of names fast is to run a short classified type advertisement offering a free report on some sort of money-making idea, in exchange for a self-addressed, and stamped envelope. As you do with all of your other incoming mail, list the names/addresses on your index cards and file them with your other cards.
When you've got a thousand names in your card file, the next thing is to purchase a box of self-adhesive or peel and stick labels, and type your names/addresses onto these sheets of labels. Typing 31 sheets - 33 labels to a sheet will give you 1,023 names on 31 sheets of labels. Take the sheets of labels to your nearest photocopy shop; copy them onto plain paper masters and you're ready for business.
Meanwhile, be sure to file your plain paper masters and hold them/guard them with your life. You can send out the labels you typed on to your first customer.
Look through all the publications offering advertising space for mail order operators - clip out and study those advertisements offering mailing lists - and from these, make up or have made up for you, a similar ad.
You should be offering your lists for one-time-use at $5 per 100 names; $20 for 500 names; and $40 for 1,000 names.
Check with your paper supply sources for best wholesale prices on reams of plain paper, gummed labels, and the peel & stick kind. At the same time, explain what you're about to do with the owner or operator of your local copy shop, and arrange a deal whereby you can copy your names at reduced prices, so long as you provide your own paper.
Then, when your orders start coming in - you simply take your "master mailing list sheets" to the copy shop, copy them onto plain paper, gummed or peel 'n stick labels, and send them out to your customers. Basically, we suggest that you do all your copying once a week, package all your orders, for that week, and drop them off at the post office with just one trip.
Much of the time, you can get free advertising and at the same time pull in a lot of new names of people who are interested in mail order, by writing and submitting articles to the various mail order publications. If you arrange such a deal with a publisher, run your mailing list ad, and tag your articles with something such as: For more information or if you have a particular questions, write to me at...
It would also be a good idea to check out your own capabilities of producing and mailing out a mail order ad sheet -just a one-page flyer with 3-columns of ads on one side and a full page advertisement of some program or product you're promoting on the other side. Then, with such an ad sheet, you contact all the mail order publishers and offer to run their ad in your publication if they'll run yours in their publication.
Whenever you're adding a new name/address to your card file, always mark on that card whether or not you've received any kind of order from that person. You should also number your mailing lists - mark "01" on the cards of the first 1,000 names you type up onto masters, "02" on the next thousand and so on until you retire or sell your business.
Finally, when you've accumulated 5,000 or more names in your card file (incidentally, you can easily store your 3 x 5 cards in old number 6 envelope boxes or even shoes boxes. Whenever you're out shopping, simply ask the store manager or owners if they have any such boxes that they can give you).
Anyway, as I was saying, once you've got 5,000 names on file you can begin contacting some of the national list brokers and setting up arrangements for them to broker or rent your list for you. Usually, they get 20% of the rental fee each time they rent your list - a, small price to pay when you understand that these people can rent your list out 50 to 100 times per year. They do all the advertising and selling for you with your only responsibility being to work out arrangements to get the lists to the rental customers.rder public€
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